Straight from live ad accounts

What's working now

What I'm seeing in real accounts right now: what's printing booked jobs, and what's quietly dying.

How do you improve the quality of your Facebook leads?

How do you improve the quality of your Facebook leads?

How do you improve the quality of your Facebook leads?Revel Loughlin
Published on: 12/10/2026

Facebook lead quality is decided before anyone clicks. Here's how the ad and the form filter out the wrong people, and why cheap leads cost you more.

lead qualityfacebook adslead formslead generation
Should you use Facebook lead ads or a landing page?

Should you use Facebook lead ads or a landing page?

Should you use Facebook lead ads or a landing page?Revel Loughlin
Published on: 12/10/2026

Lead forms beat landing pages most of the time. Why the signal matters, why form leads aren't junk, and how to compare both on cost per booked appointment.

facebook lead adslanding pagelead formslead generation

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